My Story

I spent the early part of my career in innovation roles — helping organizations solve big, complex challenges through human-centered design.

But my biggest, most important design project? My Life.

In 2017, after years of checking the boxes, burning out, and playing by other people’s rules, I got unexpectedly laid off. As devastating as it was, I also knew I was on a career path I didn't love, working really hard for not much money, all while raising a young, neurodiverse kiddo. I needed my work to work differently.

So, instead of asking: “What job should I do next?," I gave myself permission to ask a different set of questions – deeper ones:

“What do I want my life to feel like?”

“What really matters to me?”

“What am I here to create?”

That’s when everything changed for me. On the outside, I started freelancing, experimenting and testing what I could offer as a solopreneur.

I also started changing on the inside: learning to take bets on myself, trusting my intuition, and applying the same innovation tools I’d taught inside companies — ideating, prototyping, reflection, reframing — to my own life and career.

That was the beginning of Wayfinders Collective – a creative, human-centered space where individuals and organizations learn how to design their work and lives with purpose. And it’s truly the best job I’ve ever had!